Confession: I've shopped at JCP. Recently. And not because I was coerced.

I've kept a watchful eye on the recently overhauled retailer the last few years- mostly because it's based in DFW and we have several friends who work for them- and I have to say I'm pleasantly surprised by the direction JCP is heading.
What I think they're doing right:
A renewed focus on fit and pattern (hooray)
Better quality fabrics
Prices so reasonable it's entirely possible to purchase a new spring wardrobe


Awesome designer collabs
See Pantone
See Joe Fresh
See Sephora
See Happy Chic by Jonathan Adler (gorgeous gorgeous gorgeous)

What I think they can still improve on:
Their web site is still a cumbersome and it's just not attractive
It's time to just cut their losses and clear out some of the frumpier old merch
Have you popped into a JCP recently? What did you think?
-DBC
Please note this is not a sponsored post and I do not work for JCP, I'm just interested in watching them change for the better.
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