Sunday, March 24, 2013

Hometown Props: JCP

Confession: I've shopped at JCP. Recently. And not because I was coerced. 

    go to homepage

I've kept a watchful eye on the recently overhauled retailer the last few years- mostly because it's based in DFW and we have several friends who work for them- and I have to say I'm pleasantly surprised by the direction JCP is heading. 

What I think they're doing right:

A renewed focus on fit and pattern (hooray)



Better quality fabrics


Prices so reasonable it's entirely possible to purchase a new spring wardrobe 

Worthington® Belted Fit-and-Flare Dress


03.17 | book cover

03.24 | book cover

Awesome designer collabs
See Pantone
See Sephora
See Happy Chic by Jonathan Adler (gorgeous gorgeous gorgeous)


What I think they can still improve on: 
Their web site is still a cumbersome and it's just not attractive
It's time to just cut their losses and clear out some of the frumpier old merch

Have you popped into a JCP recently? What did you think?

-DBC 

Please note this is not a sponsored post and I do not work for JCP, I'm just interested in watching them change for the better. 

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